PROFILE

PROFESSIONAL EXPERIENCE

Owned visual consistency across digital, print, and multimedia channels, ensuring all outputs aligned with brand standards and company identity. Acted as the central approval point for quality, coherence, and brand alignment across design deliverables.

Brand design: Leading rebranding initiatives, including redesign of the primary logo and development of comprehensive brand guidelines; creating secondary logos, submarks, typography systems, color palettes, packaging, and brand messaging. Ensuring full alignment with brand identity and maintaining consistency across all applications.

Promotional materials: Designing a wide range of marketing assets, including posters, pitch decks, sales sheets, one-pagers, white papers, flyers, banners, magazines, brochures, reports, product profiles, booklets, and materials for national and international exhibitions; as well as developing the communication strategy and visual direction for campaigns during trade fairs and exhibitions.

Print production: Managing print preparation, including color separation, file setup, and technical specifications for production; overseeing large-format printing for trade fairs and exhibitions, such as billboards (including extended formats), large banners, flags, backdrops, booth graphics, and other event branding materials. Collaborating closely with external print vendors to ensure accurate color reproduction, high-quality production outputs, and full alignment with brand standards and visual consistency across all printed applications.

Digital design: Creating digital assets for social media campaigns and digital communication, including social media content, PowerPoint presentations and custom Slide Master templates/themes, websites, email campaigns, digital banners, multimedia presentations, digital billboards, app content, dashboards, icons, widgets, and data visualizations.

Video production: Developing concepts for social media video campaigns and executing video editing, including short-form content and hero videos, while ensuring visual consistency and alignment with overall brand identity.

Photography: Conceptualizing and executing product photography to effectively showcase products; performing photo retouching and post-production to ensure visual alignment with brand aesthetics; leveraging AI tools for image generation and visual enhancement to support creative development, improve efficiency, and optimize production time while maintaining high-quality standards.

Creative research: Generating innovative ideas for branding, advertising campaigns, and marketing communications to support continuous creative development; including competitor research and analysis of how key market players communicate, evaluating their strategies, visual language, and messaging approaches in order to inform and strengthen our own creative direction.

Trend analysis & strategy: Monitoring design and marketing trends, analyzing data, and contributing to the development of design frameworks aligned with current best practices and brand direction.

Cross-functional support: Assisting internal teams by addressing requests and providing timely, professional design solutions while maintaining brand consistency.

Collaboration & ideation: Working closely with internal teams to develop ideas for pitches and proposals, including organizing and participating in brainstorming sessions.

Marketing alignment: Collaborating with the marketing team to support product promotion through cohesive and strategically aligned design and advertising solutions.

Project management: Delivering projects within established timelines and budget constraints, ensuring efficiency and quality across all outputs.

Quality control: Reviewing and approving final designs, layouts, content, and video outputs to ensure accuracy, consistency, and full alignment with brand standards.

TALPA Solutions

Graphic Designer Specialist

Jun 2022 - May 2026

Essen, Germany

Led creative direction and brand development across B2B and B2C brands within the Agrokosova group, covering brand positioning, communication strategy, and multi-channel execution. Managed a multidisciplinary creative team and aligned output with commercial and marketing objectives.

Brand visibility & market strategy: conducted brand visibility analysis through field assessments and market observations across retail, horeca, and distribution channels. Based on insights, developed and implemented visibility strategies for markets and horeca environments to strengthen brand presence, consistency, and in-store execution

Sales, marketing & commercial collaboration: maintained close and continuous collaboration with sales, marketing, and commercial teams, actively contributing to revenue-driven initiatives, including the development of sales store strategies and ensuring full alignment between marketing activities, commercial objectives, and in-market execution. Worked closely with the marketing and sales teams to support product promotion through integrated marketing and commercial strategies.

Social media campaign strategy: creation and development of brand campaign strategies and creative concepts for social media platforms for brands under the Agrokosova umbrella, including SHE Wine, Theranda, and Enoteka

Team leadership & creative direction: led and managed a multidisciplinary creative team, providing strategic direction, mentorship, and performance oversight. Ensured alignment with brand strategy, deadlines, and quality standards while fostering collaboration and creative problem-solving

Brand management & strategy: managed a diverse portfolio of B2B and B2C client brands, developing brand communication strategies, overseeing brand positioning, and ensuring consistency across all touchpoints, including handling sensitive or critical communication situations when required

Brand design: logos, typography systems, color palettes, packaging, and brand messaging aligned with overall brand strategy and identity guidelines

Promotional materials: design of marketing assets including posters, flyers, banners, magazines, brochures, reports, product profiles, and materials for national and international exhibitions

Digital design: E-commerce design, websites, multimedia presentations, campaign design, digital billboards, social media posts, and app content.

Video production: conceptualization and development of creative video content, including hero videos, commercial and campaign films, short documentaries, TV advertising concepts, and short-form social media videos, ensuring strong storytelling, brand consistency, and engaging visual communication across all platforms.

Photography: conceptualization, execution, and retouching of creative product photography to effectively showcase products and ensure high-quality visual presentation across all brand platforms

• Research and develop innovative ideas for branding, advertising campaigns, and marketing communications

• Manage the brand’s social media platforms, website, and overall communication channels

• Establish and maintain brand standards, ensuring consistency across all visual and communication outputs

• Collaborate with internal teams to generate ideas for pitches and proposals, including organizing brainstorming sessions

• Deliver projects within defined timelines and budget constraints

• Review and approve final designs, layouts, and content to ensure quality, accuracy, and brand alignment

Agrokosova, SHE wine, Suhareka Winery

Creative Director & Brand Manager for SHE Wine

May 2019 - Jun 2024

Kosovo, Italy

Owned project delivery end-to-end, from proposal and concept through typesetting, design, and print production.

Created the 'SHERO' brand for Awen for Us — a campaign empowering women — executed across web, social, and print.

Directed visual asset creation, including logos, illustrations, and website layouts aligned to brand and project goals.

Awen for Us

Creative Director

Aug 2021 - Jan 2024

Istanbul, Turkiye

Led concept development and delivery across brand identity, print, digital, motion graphics, video, campaign materials, and photography for KEDS.

Ensured consistent application of brand standards across all communication channels and supported campaign development with the marketing team.

Research, propose, and implement innovative ideas for branding, advertising campaigns, and marketing communications to enhance audience engagement.

Monitor industry trends, analyze data, and plan the graphic design framework for KEDS, ensuring alignment with contemporary marketing techniques and audience expectations.

Establish and maintain brand standards, ensuring all designs and content consistently reflect KEDS’ brand identity, organizational values, and a cohesive brand experience across all platforms.

Develop and execute design concepts and campaign materials, conveying ideas that inform, inspire, and captivate audiences across both physical and digital media.

Facilitate ideation sessions with internal teams, organizing and leading brainstorming meetings to generate concepts for pitches and proposals.Collaborate closely with the marketing team to drive company products forward through creative marketing and advertising strategies.Ensure final designs, layouts, and content meet quality standards and comply with brand guidelines before printing or publishing.

Kosovo Electricity Distribution Company - KEDS

Senior Graphic Designer

Mar 2020 - Jun 2022

Prishtina, Kosova

Translated client briefs into layout and visual concepts, defining style, sizing, and overall aesthetic direction.

Advised clients on design format, print production, and project timelines.

Reviewed and refined final layouts prior to print or publication.

Tatamata

Creative Graphic Designer

Nov 2019 - Feb 2020

Prishtina, Kosova

Directed design output and brand communication strategy for a diverse portfolio of B2B/B2C clients.

Led and mentored the design team, overseeing concept development and production quality.

Developed the annual social media strategy and coordinated with external print vendors on quality and delivery.

Procon

Creative Graphic Designer

Feb 2018 - Aug 2019

Prishtina, Kosova

Designed branding and promotional materials — logos, posters, flyers, and banners — for client campaigns.

Produced illustrations for books, magazines, and reports.

Built out the company's photography function to strengthen its visual portfolio.

Procon

Graphic Designer

Mar 2016 - Feb 2018

Prishtina, Kosova

Produced on-screen graphics, titles, and lower-thirds for live news broadcasts and regular programming.

Operated character generator systems in real time during breaking news coverage.

Kohavision - KTV

CG Operator (Character Generator Operator)

Sep 2009 - Mar 2016

Prishtina, Kosova

EDUCATION

Master of Arts in Multimedia

University of Prishtina, Faculty of Arts — 2018

Bachelor of Arts in Graphic Design

University of Prishtina, Faculty of Arts — 2007

Get in touch

+383 44 390 340
maldasusuri@gmail.com