Lumina

PROJECT 01

Role: Design

Year: 2023

Prishtina

A minimalist branding book layout on a wooden desk, showcasing the Lumina logo which uses geometric shapes. Soft morning light from a window creates shadows. Palette includes #36302B and #CBBBA9.
A minimalist branding book layout on a wooden desk, showcasing the Lumina logo which uses geometric shapes. Soft morning light from a window creates shadows. Palette includes #36302B and #CBBBA9.
Lumina is a social advocacy campaign in Prishtina designed to shed light on local artistic talent. We blended modern minimalist branding with the vibrant energy of Kosovo's urban youth culture.

Identity was crafted to be both bold and inviting.
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A large-scale outdoor poster for Lumina seen on a modern concrete wall in Prishtina. The poster features warm gradient colors (#CBBBA9 to #F5F1E9) and elegant typography in #36302B.
A large-scale outdoor poster for Lumina seen on a modern concrete wall in Prishtina. The poster features warm gradient colors (#CBBBA9 to #F5F1E9) and elegant typography in #36302B.
Close up of high-quality business cards with letterpress texture. The Lumina icon is embossed in #7A6F62 on a thick #F5F1E9 cardstock.
Close up of high-quality business cards with letterpress texture. The Lumina icon is embossed in #7A6F62 on a thick #F5F1E9 cardstock.
A lifestyle photograph of a musician in a studio setting, subtly incorporating the Lumina color palette through lighting and decor. Artistic and warm.
A lifestyle photograph of a musician in a studio setting, subtly incorporating the Lumina color palette through lighting and decor. Artistic and warm.

We aimed for a visual language that speaks to both local hearts and global standards.

IDEA

The concept draws inspiration from the golden hour in the Sharr Mountains, translating natural warmth into a professional brand system.

A black and white artistic photograph with warm #CBBBA9 undertones showing hands playing a piano, representing the music advocacy side of the Lumina project.
A black and white artistic photograph with warm #CBBBA9 undertones showing hands playing a piano, representing the music advocacy side of the Lumina project.
A collection of stationery items including an envelope and letterhead, neatly arranged on a flat surface. Colors are #F5F1E9 and #7A6F62, very elegant.
A collection of stationery items including an envelope and letterhead, neatly arranged on a flat surface. Colors are #F5F1E9 and #7A6F62, very elegant.

This multi-sensory project combined graphic identity with a custom soundscape to create a holistic community experience.

Get in touch

+383 44 390 340
maldasusuri@gmail.com